Think local, not global...
- By Kurt Lynn
- Published 04/13/2008
Kurt Lynn
Kurt directs the marketing and communications activities at RealtySoft. He has a long, successful track record in the hi-tech industry and frequently is a prolific freelance writer both in and out of the real estate marketplace.
With more than 1 million real estate professionals in North America, and with a majority of them having some type of website, you have think carefully how you are going to get found when a prospect begins searching for properties or agents on the web.
The answer is simple: think local, not global.
If a web user search on "real estate agents" - they will be presented with an unmanagability long list of candidates from (potentially) all over the world. But what happens when they type in "real estate chicago" or "properties gainesville"? Make sure your site content and page keywords contains many local terms and references. In the case of downtown Chicago, for example, make sure you spell out keywords or content that contains "loop", "michigan ave", "state street", etc. The more local you think, the more likely your name is to come up for localized searches.
The answer is simple: think local, not global.
If a web user search on "real estate agents" - they will be presented with an unmanagability long list of candidates from (potentially) all over the world. But what happens when they type in "real estate chicago" or "properties gainesville"? Make sure your site content and page keywords contains many local terms and references. In the case of downtown Chicago, for example, make sure you spell out keywords or content that contains "loop", "michigan ave", "state street", etc. The more local you think, the more likely your name is to come up for localized searches.
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2 Responses to "Think local, not global..." 
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said this on 24 Jun 2008 10:52:52 AM CDT
Problem with relying on search is that Google and friends slowly become the ultimate listing service.
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said this on 24 Jun 2008 1:34:20 PM CDT
You're correct. If the MLS associations don't get their act together, then this will definitely happen. All the more reason for realtors to be getting web-savvy and Internet-able.
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