Turning website visitors into true prospects...
- By Kurt Lynn
- Published 07/21/2008
Kurt Lynn
Kurt directs the marketing and communications activities at RealtySoft. He has a long, successful track record in the hi-tech industry and frequently is a prolific freelance writer both in and out of the real estate marketplace.
We've talked before about getting traffic to your website. I'm going to assume you're getting traffic. But traffic means nothing unless you're actually getting contacted by visitors to your site. No contact means no prospect.
So how do you convert a visitor to a contact?
The answer is simple: Sales 101 -- you have to give them a good reason to contact you and you have to ask to be contacted. Most people get the first part correct; it's the second part they forget. There is a big difference between the website that says: "Hi! I'm Bob Smith." and the one that says: "Hi! I'm Bob Smith. Call me today!" Guess which one gets the calls?
Make sure your content - on every page - includes a "call-me" call to action. Don't assume because it's a website that this just means an email link. Cover all the bases, include your email link and a phone number, too.
So how do you convert a visitor to a contact?
The answer is simple: Sales 101 -- you have to give them a good reason to contact you and you have to ask to be contacted. Most people get the first part correct; it's the second part they forget. There is a big difference between the website that says: "Hi! I'm Bob Smith." and the one that says: "Hi! I'm Bob Smith. Call me today!" Guess which one gets the calls?
Make sure your content - on every page - includes a "call-me" call to action. Don't assume because it's a website that this just means an email link. Cover all the bases, include your email link and a phone number, too.
