Your website is not a static thing -- it is dynamic; it moves; it lives.  It is not like some printed paper brochure that once written and printed remains fixed for all of history. More to the point, a good brochure just does not make a good website.

You have an advantage.  You are using a website service that makes it almost trivial to add-to or change your site.  Take advantage of it.  Consider your website as a living document that is updated regularly to reflect the state of the market, the diversity of your services, and the nature of your neighborhood or community. But to do this, you need to give some attention to your site and do so on a regular basis.

"Tweak" the site. As your environment changes so should your site. Make a point to update your site with things that have changed in your real estate environment.  Is there a new neighborhood center?  Has your brokerage just sponsored a new little league team?  Has the city tax rates changed?  Make sure your site contains content that reflects these changes. Updated content makes your site more useful and more interesting and confirms that you are  knowledgeable and a part of your community.  Also, consider just rearranging things on your site or changing the graphics to "freshen" up the site.  Some agents make seasonal site changes -- i.e. changing the site for each season, or using different graphics or content for holidays like Christmas or President's Day.

Tweak regularly. It takes a certain amount of discipline to keep your site up-to-date.  Try to set aside a specific time and place to do a review of your site. Ideally, do a quick review of your site once a week; certainly no less than once a month. Go through each page of the site and scan the images and the written content and see if there's something that needs updating, or expanded upon, or deleted.  The goal of your periodic reviews is to hone the content to your marketplace, your community, and your "style".